Marketing aptitude questions

Marketing questions




Service marketing means....
1. Relationship Marketing
2. Transaction Marketing
3. Internal Marketing
4. All of these
5. None of these
Marketing in Banks is required for ?
1. Getting new customers
2. Retaining existing customers
3. Lending
4. Accepting of deposits
5. All of these                                                                                                                     
Market size means ___________________
1. Size of marketing staff
2. Size of Organization
3. Scope of profits
4. Scope for marketing
5. None of these


Market share means ____________
1. Market price of shares
2. Sensex
3. Share market
4. Share of business among peers
5. Marketing Volatility


Internal Marketing means ______________
1. Selling to oneself
2. Selling to the employees
3. Selling of samples
4. Selling to foreign markets
5. None of these


A 'call' means _______________
1. A Profession
2. Tele talk
3. Calling on a Prospect
4. A Call Center
5. All of these




A 'Call' centre means ______________
1. A place where Salesmen meet everyday
2. A Training Centre
3. A bank office setup where customer queries are answered
4. Customers meeting place
5. All the above


A presentation means ______________
1. Display of products
2. Explaining the utility of products
3. A gift
4. Display of communication skills
5. All of these


A DSA means ?
1. Directly Selling Authority
2. Direct Selling Agent
3. Direct Shifting Authority
4. Domestic Seller Agent
5. Distributors and Selling Agencies


'Benchmark' means ?
1. Products lined up on a bench
2. Salesmen sitting on a bench
3. Set Standards
4. Mark on a bench
5. None of these




Value-added services means __________________
1. Giving full value for money
2. Better value for higher price
3. Additional service
4. Costlier service
5. All the above




CRM means ?
1. Customer Retention Manager
2. Customer Relationship Management
3. Customers Relatives Meet
4. Channel Rout Market
5. Channel Representative Manager




A 'Target Group' in Marketing means ____________
1. To whom the sales should be directed
2. A group of sellers
3. A group of buyers
4. A group of Producers
5. All the above


The target group for credit cards is ______________
1. All card Holders
2. All existing borrowers
3. Individuals, with taxable income
4. All of these
5. None of these




Bank assurance means ?
1. Assurance given by banks to loaners
2. Assurance to bank with one bank
3. Assurance to repay loans
4. Assurance to give good service
5. Selling insurance product through banks








Cross - Selling means ?
1. Selling with a cross face
2. Selling to Red Cross members
3. Selling to Blue cross members
4. Selling across countries
5. Selling other products to existing customers


Digital Marketing is ____________
1. A way of direct marketing
2. a strategy of the DSAs
3. A way of indirect marketing
4. All of these
5. None of these


Market Segmentation helps in ___________________
1. Identifying the target group
2. Focused marketing
3. A strategy of DSAs
4. All of these
5. None of these




Market research is needed for _____________
1. choosing the right sales persons
2. Choosing the right products
3. Making proper marketing decisions
4. Deciding the sales incentives
5. None of these
It is difficult to measure the morale of the sales team directly because
1. It is a tangible state
2. It is an intangible state
3. Employees hide the truth
4. All of the above
5. None of the above


Most specifically, marketing strategy :
1. Is concerned with key dicissions requried to reach an objective
2. Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
3. expands geographic boundaries of markets to serve larger geographic areas
4. Involves determining the direction and objectives of marketing management
5. None of these


All of the following are marketing management tasks EXCEPT :
1. Marketing Planning
2. Organizing marketing activities
3. Co-Ordinating marketing activities
4. Project development and analysis
5. Marketing control 




Marketing efforts are specifically aimed at :
1. Distributing "someting of value" to buyers and sellers
2. Facilitating satisfying exchange relationships
3. Developing new products for target markets
4. Understanding buyer behaviour to meet buyer needs
5. None of these


The type of product that results from applying human and mechanical efforts to people or objects is :
1. a service
2. a good
3. an idea
4. a concept
5. a philosophy




The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time :
1. Increase market share
2. Increase sales
3. Achive the organization's goals
4. Always produce high quality products
5. None of these




The two components of a marketing strategy are
1. Marketing objectives and promotion
2. Marketing mix and marketing objectives
3. Target market and marketing mix
4. Target markets and promotions
5. None of these




Evaluating marketing performance by comparing it to established standards is part of :
1. Marketing planning
2. Organizing marketing activities
3. Coordinating marketing activities
4. Marketing Control
5. None of these




Which among the following is a durable good ?
1. Refrigerator
2. Biscuits
3. Soap
4. Salt
5. None of these 




To effectively monitor changes in the marketing environment, marketers must engage in :
1. use of the marketing concept
2. environmental scanning and analysis
3. Information collection
4. Marketing research
5. Environmental Management




Marketing strategy during a recession should include ___________________
1. a reduction in the number of sales personnel
2. a reduction in the expenditures for new product development
3. a reduction in advertising
4. promotional efforts that promote value and utility
5. increase in expenditures for marketing operations
 




Which among the following is/are user/users of the outcome of the Marketign Reserach ?
A) Consumers
B) Business Firms
C) Government
D) Producers
1. Only A
2. Only A & B
3. A, B & D
4. All the above
5. none of these




Why are marketers interested in the level of disposable income ?
1. it accurately represents future buying power
2. it increases current buying power
3. it is what is left after taxes to buy luxuries with
4. it is a ready source of buying power
5. it is essential for forecasting future business trends




What type of competitive structure exists when a firm produces a product that has no close substitutes ?
1. Monopoly
2. Oligopoly
3. Perfect Competition
4. Mixed Competition
5. None of these






At the introductory stage, distribution is _____________________
1. massive
2. selective
3. neither 1 nor 2
4. wide spred
5. promotion






The period in the business cycle in which there is extremely high unemployment, low wages, minimum total disposable income, and a lack of confidence in the economy by consumers is ?
1. recovery
2. prosperity
3. depression
4. recession
5. growth




In Banking Services Market can be segmented on the basis of ?
1. Density
2. Customers
3. Both 1 & 2
4. Neither 1 & 2
5. None of these


Income left over after an individual pays taxes and purchases the basic necessities of food, clothing and shelter is called :
1. disposable income
2. taxable income
3. accounting income
4. discretionary income
5. credit


What type of competitive structure exists when a few sellers control a large portion of the supply of a product ?
1. Monopoly
2. Oligopoly
3. Mixed competition
4. Perfect competition
5. None 


What is the name of the procedure used to predict the effects of new products and processes on a firm or on society in general ?
1. Technology Assessment
2. Environmental Scanning
3. Societal Estimation
4. Environmental Assessment
5. Social Audit


___________ are products bought by individuals and organizations for further processing or for use in conducting a business ?


1. Consumer Products
2. Services
3. Industrial Products
4. Speciality Products
5. None of these




The ________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others
1. facilitator
2. reference actor
3. opinion leader
4. social role player
5. none of these


____________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests.
1. Deceptive promotion
2. Deceptive packaging
3. Deceptive pricing
4. Deceptive cost structure
5. none of these


Sales targets are fixed on the basis of__________
1. Past experience
2. Time period
3. Brand positionary
4. All the above
5. None of these




Which among the following is an exmaple of Secondary Media ?
1. Television
2. Radio
3. Hoardings
4. News Papers
5. None of these




_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements.
1. Innovative Marketing
2. Consumer-oriented marketing
3. Value marketing
4. Sense-of-mission marketing
5. none of these






The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics ?
1. Intangibility
2. Inseparability
3. Variability
4. Perishability
5. None of these




Emotional and Rational buying motives can be differentiated on the basis of 
1. Time in purchasing
2. Dominance
3. nature of Product
4. All of the above
5. None of these




Marketing implies "Meeting needs of __________________
1. of the cutomer only
2. of the needs of seller and buyer
3. of the needs of the customers profitability
4. all the above
5. none




The purpose of strategic planning is to find ways in which of the company can best :
1. overcome losses
2. use its strengths to take advantage of attractive opportunities in the environment
3. avoid paying taxes
4. avoid the expense of costly research and development while still getting the benefits
5. none of these




According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?
1. Good-value strategy
2. Premium strategy
3. Overcharging strategy
4. Snob strategy
5. none of these




Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called :
1. custom products
2. speciality products
3. convenience products
4. shopping products
5. none of these




_____________ is the practice of adopting policies and developing strategies that both sustain the environment and produces profits for the company
1. Environmentalism
2. Environmental sustainability
3. Consumerism
4. Consumer accountability
5. None of these 




The following does not represent a market situation.
1. A bank
2. A fund rising Charity Show for the members of an NGO
3. A mediation Camp conducted by a club for it's members
4. A stall distributing prasad of a mandir
5. All of the above


Traditionally, companies have defined their business in product terms or in technological terms. However, misison statements should be all of the following EXCEPT :
1. Market Oriented
2. A statement of religion
3. motivating
4. based on distinctive competencies 
5. none of these


The primary reason that many companies work to become the "low-cost producers" in  theri industry is because :
1. the can generate more advertising
2. they can please top management
3. they can gain tax advantages
4. they can set lower prices that result in greater sales and profits
5. none of these




A company is practicing _______ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits
1. micro marketing
2. niche marketing
3. mass marketing
4. segment marketing
5. none of these


When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new process development stages ?
1. Concept development and testing
2. Commercialization
3. Business analysis
4. Marketing strategy development
5. none of these




______________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.
1. Direct mail
2. Outdoor
3. Online
4. Radio
5. None of these
A(n) ___________ is a name, term, sign, symbol or design, or a combination of these that identifies the maker or seller of a product or service
1. product feature
2. sponsorship
3. brand
4. logo
5. none of these








If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ____________ market


1. reseller
2. business
3. government
4. service
5. none of these








The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not correct
1. nature of transaction
2. geographical area
3. location of marketing place
4. volume of transaction
5. all of the above








A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order to assure that the product idea can be turned into a workable product.
1. product development
2. commercialization
3. marketing strategy 
4. business analysis
5. none of these




Advertising is ________________
1. any paid form of non-personal presentation
2. any unpaid form of non-personal presentation
3. to give public notice or to announce
4. all of the above
5. none of these




'Early adopters' are the people
1. who are opinion leaders
2. who are willing to try new ideas
3. both 1 and 2
4. neither 1 nor 2
5. none of these




media planning includes
1. assessing lost
2. selecting the right medium
3. both 1 and 2
4. neither 1 nor 2
5. scheduling the advertizement timings


When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____________
1. group
2. bi-variant population
3. sample
4. market target
5. none of these




In India advertising for ___________ is not allowed on T.V.
1. liquor
2. Cigarette
3. Both 1 and 2
4. Only 1
5. Neither 1 nor 2




The premise underlying geodemographic targeting is that people who ____________ also share demographic and lifestyle similarities
1. are in the same income category
2. reside in similar areas
3. are of the same age
4. are of the same gender
5. are of the same ethnic group




The process of translating thought into a symbolic form is known as _____________
1. Encoding
2. Feedback
3. Noise
4. Decoding
5. The message channel




Which among the following advertising media has the maximum reach ?
1. TV
2. Radio
3. Outdoor
4. Magazines
5. None of these




Which among the following media has the highest frequency ?
1. T.V.
2. Newspaper
3. Direct mall
4. Magazines
5. None of these




The act of obtaining a desired object from someone by offering something in return is called ?
1. Transaction
2. Exchange
3. Relationship
4. Value
5. none of these




The main disadvantage of 'Radio' as an Advertisement medium is ____________
1. No visual information
2. Narrow coverage
3. High cost
4. All of these
5. None of these




What is the goal of Advertising ?
1. sales increase
2. establish brand equity
3. enter the target market
4. all of the above
5. none of these


In a ____________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period.
1. flighting
2. dated
3. plotted
4. pulsing
5. continuous




People tend to view promotion from many vintage points. Which alternative below is MOST accurate ?
1. promotion costs cause product costs to be higher
2. promotion activities make up the bulk of marketing
3. the role of promotion is to communicate and to facilitate exchanges
4. promotion should be directed toward numerious audiences
5. none of these




Services have special characteristics namely ____________ which affect their marketing process
1. intangibility
2. inseparability
3. Heterogeneity
4. Perishability
5. All the above


A consumer contest is an example of
1. personal selling
2. sales promotion
3. advertising
4. indirect selling
5. public relations
The use of a pull policy may required heavy expenditures for
1. advertising and sales promotion
2. public relations and distribution
3. personal selling and public relations
4. distribution and advertising
5. none of these


Marketing is best defined as
1. matching a product with its market
2. promoting and selling products
3. facilitating satisfying exchange relationships
4. distributing products at the right price to stores
5. none of these


A physical, concrete product you can touch is
1. a service
2. a good
3. an idea
4. a concept
5. a philosophy


A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the _____________ that influence(s) the firm's strategy
1. operating situation
2. marketing environment
3. trends
4. economic conditions 
5. none of these




The marketing mixes of organizations that market services include product, price, promotion, place and :
1. packaging
2. premiums
3. people
4. purchasing
5. none of these




Just in time technique is wider acceptance world over. The technique was first introduced in
1. India
2. Indonesia
3. Japan
4. America
5. None of these




The consumer movement is
1. against foreign imports that are much cheaper than products produced in the home market
2. a movemnt that is trying to improve consumer satisfaction
3. a social movment that is able to challenge big business practices
4. a diverse group of individuals, groups and organizations attempting to protect the rights of consumers
5. none of these




In terms of consumer demand and spending behaviour, marketers are most interested in
1. wealth
2. consumer credit 
3. disposable income
4. pretax income
5. high incomes




Marketing is _____________________
1. consumer oriented
2. competitors oriented
3. both 1 and 2
4. neither 1 nor 2
5. none of these






The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to establish its own market share is
1. mixed competition
2. oligopoly
3. monopolistic competition
4. perfect competition
5. none of these




Which of these statements BEST describes international marketing ?
1. Developing and performing marketing activities across national boundaries
2. the exporting of goods and services
3. the creation of value and the exchange of value between countries
4. having firms with operations or subsidiaries located in many countries
5. none of these


What restriction is faced in international marketing ?
1. tariffs
2. customs duties
3. qualitative restrictions
4. all of the above
5. none of these




Taxes levied by a nation on goods bought outside its borders and brought in, are called
1. import duties
2. export duties
3. export tariffs
4. quotas
5. import tariffs


The gross domestic product is
1. a measure of the profit made by all firms in the nation
2. the average annual earnings per person in the nation
3. a measure of the types of products produced by a nation
4. an overall measure of a nation's economic standing
5. none of these


A partnership between a domestic firm and a foreign firm is known as
1. a joint venture
2. an international partnership
3. a multinational enterprise
4. licensing 
5. exporting




When two companies, who are usually rivals, come together to do business on a worldwide basis, this partnership is known as a
1. joint venture
2. strategic alliance
3. multinational venture
4. joint licensing
5. none of these




Global marketing is
1. the development of marketing strategies for the entire world or major regions of the world
2. performing marketing activities across national boundaries
3. the creation and the exchange of value between countries
4. having firms with operations or subsidiaries located in many countries
5. none of these




Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ?
1. Brand name
2. Package
3. Media allocation
4. Labels
5. Product characteristics




When products are introduced into one nation from another, acceptance is far more likely
1. if prices are set very low
2. when bribes are paid to local officials to aid distribution
3. if there are similarities between the two cultures
4. if packaging is adjusted to match local customs
5. none of these




The _____________ is the difference in value between a nation's exports and its imports
1. balance of payments
2. export / import ratio
3. gross domestic product
4. net trade value
5. balance of trade
 The nature of internet commerce can best be described as
1. Tangible
2. Non-Territorial
3. Territorial
4. Both 1 & 2
5. None of these


The law of Pull & Push of web marketing refers to....
1. Pull people to your site, then push quality information to them
2. Pull people to your site and force them to purchase
3. Push people into your business
4. Pull the interest of people
5. None of these




What is the first thing about an advertisement that attracts our attention ?
1. Product
2. Music
3. Model
4. Special Effects
5. None of these




M-Commerce is a new term in latest marketing technique. It is _______________
1. Misuse of Mobile phones & E-commerce
2. Mobile phones in marketing
3. Marketing by Commerce Students
4. Mega Commercial activities
5. None of these




Most organizational purchase decisions are made by
1. one person
2. a team of purchasing agents
3. a firm's buying centre
4. inventory control personnel
5. the sales force




To determine its strengths and weaknesses, manager might ask customers all of the following except
1. Was the quality good ?
2. Was the price reasonable ?
3. Have you heard the company slogan ?
4. Was the delivery efficient ?
5. None of these


If the market share of a company is increasing
1. It is a sign of progress
2. The company must take the action to arrest the trend
3. Both 1 & 2
4. Neither 1 nor 2
5. None of these




In modern days sales approach is based on
1. Value sharing
2. Relation building
3. Co-ordinated approach
4. All the above
5. None of these




The demand for many industrial products for which a price increase or decrease will not significantly affect the demand is
1. elastic
2. inelastic
3. derived
4. joint
5. none of these




As a counselor, a personnel manager ___________________
1. reminds the management of moral obligations towards employees
2. encourages the employees
3. tries to settle the disputes between labour and management
4. all of the above
5. none of these






The group of people within an organization who are involved in making organizational purchase decisions is referred to as
1. the new-task team
2. negotiators
3. purchasing agents
4. deciders
5. the buying centre




What do you mean by Delphi Technique in Market Research ?
1. In this a questionnaire is prepared
2. Depth interviews are conducted
3. Information is elicited by means of discussions with various experts in the field
4. All of the above
5. None of these






For routinely purchased items, buyers are frequently the :
1. Users
2. Influencers
3. Deciders
4. Gatekeepers
5. None of these






Information systems can assist managers by ______________
1. Providing information
2. Providing data on internal sources
3. Directing
4. All of the above
5. None of these




In the AIDAS theory of selling 'D' stands for
1. Determinants
2. Demand
3. Desire
4. Development
5. None of these




Which among the following is the main advantage of depth interviews ?
1. Accurate information
2. Hidden information
3. Time saving
4. High cost
5. None of these




Primary data is generally collected through
1. Survey
2. Experiment
3. Observation
4. Census report
5. None of these




Secondary data is collected through
1. Observation
2. Survey
3. Official record
4. Experiment
5. None of these




Primary data are BEST described as the :
1. first batch of data collected for a specific study
2. data that are observed, recorded, or collected from respondents
3. data that were compiled for some purpose other than the current study
4. data that are collected from a computerized database
5. none of these